Uptake

2015 - 2018
Design Lead

As one of the first brand designers employed by this data analytic, industrial IoT, technology startup, I played an instrumental role in the design of the initial brand, and oversaw the design of all subsequent internal and external brand communications while there. Our focus changed as the business needs evolved over time, beginning with presentations and materials to help gain funding and partnerships, then a shift to social media and website to build awareness, and then marketing and sales communication tools to help sell the product that Uptake had created.

As the company grew into a new space, the team was also tasked with designing interior spaces as well. This included large wall murals, way finding systems, neon signs, skateboards, and a large-scale piece of art made out of thousands of floppy disks.

The amount of work created during my time at Uptake is staggering. Below is only a small sample of the work created, both in-house, and with outside collaborators.