project44

2018-2020
Creative Director

Although project44 (a Chicago tech startup building a supply-chain visibility product) had been around for a few years, the brand lacked the consistency and recognition needed to clearly communicate it’s value and build a positive brand perception. My role as Creative Director was to clearly define the brand, refine the visual language, and create assets and templates that created workflow efficiencies, increased brand awareness, and differentiation in market. 

A visual language was derived from the trucking industry and the semiotics of roadsigns, that made reference to mapping and geographic information to communicate an understanding of the customer’s needs.

Shown below are examples of the work that was created for the brand, including an iconography, brand guidelines, new hire welcome kit, marketing and sales materials, website (in collaboration with ODC), presentations, animations, and infographics.