FLUKE
Identity
---------------------------------------------------
Brand identity, website and collateral for a motion and post-production house. I learned a few things while working on this project. I learned that a fluke is the blade on the curved part of an anchor that digs into the ground and it's the sharp barbed head on the tip of an arrow or harpoon. I thought it only meant an accident, and had no idea at first, why someone would call their company Fluke.
1
2
3
www.flukebrand.com
© 2010 Rod Hunting